OBVS x CHIEMSEER Brauerei Sommerfest

We partnered with Chiemseer Brauerei to bring a co-branded summer experience to life at Lago Garching, welcoming more than 1,000 guests for a day built around community, content, and authentic brand engagement. From creative concept and full-scale event production to live photo and video coverage, hospitality, logistics, security, and branded activations, OBVS delivered the entire experience end-to-end. Supported by creators with a combined reach of over 2 million followers and DJs reaching more than 150,000 people, the event generated meaningful visibility both on-site and across social media. Complemented by a large-scale out-of-home campaign with over 13 million impressions, the activation demonstrated how modern brands create impact through real experiences rather than traditional advertising. This project reflects our approach at OBVS: turning brands into moments people remember, share, and talk about.