Obvs in cooperation with Pulse created a SKI experience for a hole weekend in the 5 star luxury hotel Krallerhof. For this we invited the Obvs community, consisting of key opinion leaders and influencers. The entire weekend was packed with unforgettable experiences. From the gala dinner, to the alpine experience on the mountain. From the ski trip to the spa experience to the evening event with electronic sound, the community was thrilled. It created a unique atmosphere that brought our Obvs community even closer together and created memories that will last. Our partners were only guaranteed a solid basic reach so that the community could authentically capture and share their moments. With our unique authentic concept, we exceeded our partners‘ expectations by a magical 3000%. Also for us a confirmation that the Obvs Community approach is the future.