We managed press relations for JoinThePlanet, co-founded by Lionel Messi, and were responsible for PR in Germany. In addition to TV and online reports, we handled influencer seeding, providing several celebrities and athletes with Messi-signed shoes. For example, Sky Germany published a giveaway. Our efforts helped enhance brand visibility and engagement across various media platforms. This strategic approach significantly boosted JoinThePlanet’s presence in the German market.