OBVS x BOBBI BROWN | WEEKEND CAMPAIGN

We created the music track Weekend for Bobbi Brown and launched an integrated GRWM – Get Ready With Me campaign featuring influencers showcasing the brand’s lip products. The campaign culminated in an exclusive song release party at Lake Starnberg, where around 400 guests, creators, and influencers celebrated the launch with a live performance by DJ BlackBox. As part of the event, we also produced the official campaign shoot, featuring two models in a modern bridal-inspired look to create premium lifestyle and social content. To amplify the campaign further, we executed influencer seeding with OBVS x Bobbi Brown products in premium custom-designed packaging. The track has since surpassed 1 million Spotify streams and has been released in more than five countries. By combining music production, live events, influencer marketing, and premium content creation, we delivered a fully integrated brand experience with strong impact across both physical and digital touchpoints.