OBVS x BOBBI BROWN | WEEKEND CAMPAIGN

We created a music track titled „Weekend“ for the Bobbi Brown brand and launched a PR campaign under the theme „GRWM – Get Ready With Me.“ We collaborated with influencers who showcased Bobbi Brown lip products, culminating in a release event with DJ „BlackBox.“ The track has garnered over 1 million Spotify streams and sold in over 5 countries. Additionally, we executed influencer seeding with OBVS x Bobbi Brown products in stylish packaging.