Dryconic – 30 Years of Drykorn

To celebrate 30 years of DRYKORN, OBVS Studios created and produced an exclusive brand experience under the motto DRYCONIC, in collaboration with Breuninger, at the O! Dancebar in Munich. From creative concept and venue management to catering, staffing, guest list management, influencer invitations, photography and videography, we handled the entire event production. Inspired by the anniversary campaign, we transformed the entrance into a vintage hotel lobby, complete with a stylish bellboy welcoming guests. The evening brought together personalities from the fashion, media and creative scene, including DRYKORN campaign face Nadja Auermann. Electronic music legend DJ Hell delivered an exclusive DJ set, making the night truly unforgettable. A unique fusion of fashion, music and immersive brand storytelling – brought to life by OBVS Studios, your creative event agency in Munich.